CASE STUDY –  KVH

How KVH ramped up its
global enablement programme

Embedding complex technical product knowledge across a globally dispersed sales team is one of the harder onboarding challenges a business can face. KVH partnered with Cognexo to solve it - and built a sales enablement programme their people actively engage with across every market.

Sector: Technology & Connectivity · Sales Enablement & Onboarding Readiness

At a Glance

89% of knowledge topics at KPI level and above
2,440 productivity hours saved in refresher training per year
Adopted and engaged with across every market since launch
Products used:
Cognexo Develop
Readiness signals addressed: Capability · Performance
about the client

Background

KVH Industries is a global technology company specialising in mobile connectivity and navigation solutions. With a sales team distributed across 13 countries and a complex, technical product portfolio, ensuring consistent product knowledge, fast onboarding and sustained sales performance across every market is a significant operational challenge

The Challenge

With a global team working remotely, KVH needed to ensure quick speed to competency during onboarding. They also required a solution that could embed knowledge for a complex and technical set of products - consistently, across markets that operated very differently from one another.

Traditional training approaches weren't able to deliver that at the pace or scale KVH needed.

Their goals were clear:

Create a more robust sales enablement programme across KVH's global network of 13 countries
Launch the new solution at the Annual Global Sales Meeting
Improve KVH's onboarding programme and product knowledge retention across all markets
What we did

The Solution

Cognexo Develop — Capability & Sales Readiness

KVH deployed Cognexo to replace one-off training events with a continuous, gamified
knowledge programme - building product knowledge and sales capability into the daily
 rhythm of the working week, regardless of location.

Fast speed to competency
Bite-sized daily questions delivered in the flow of work ensured new starters across all 13 countries reached the required knowledge levels quickly - without lengthy onboarding programmes that took salespeople away from selling.
Complex product knowledge made accessible
Cognexo translated technically complex product content into targeted, digestible question sets - making it easier for salespeople to retain and apply what they needed to know in front of customers.
Gap analysis and upskilling
Cognexo's analytics gave KVH a clear view of where knowledge gaps existed across teams and geographies - enabling targeted intervention and continuous improvement.
Gamification driving engagement.
 The gamification element proved a particular driver of success - creating a level of enthusiasm for learning that KVH had not experienced with traditional training approaches.
Continuous improvement through regular reviews
Through regular strategy reviews with Cognexo's team, KVH continuously refined the programme to ensure they were getting maximum value from the platform.
proven numbers

The Results

89%
of knowledge topics performing at KPI level and above
2,440
productivity hours saved in refresher training per year
Sales team
engagement with learning improved significantly across all 13 countries
Continuous
improvement in sales results since launch

What Our Clients Say about Cognexo

"Cognexo has been an absolute revelation in a number of areas. It's so simple and fun to use. I've never met a salesperson who likes training, yet Cognexo has been adopted and enjoyed in each of the 13 countries we use it."
Mark Woodhead, Executive Vice President Mobile Connectivity — KVH
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tailored to your organisation's size, sector and specific readiness
challenges.

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